What looked like an interesting link appeared in my inbox the other day, so I followed it to read the article. The link in question was to a page on the www . thisismoney . co . uk site - owned and operated by the Daily Mail and proud to describe itself as "Financial Website of the year".
I did not expect the Daily Mail to let the facts get in the way of a good story – and this did little to improve my impression of them, however I was surprised at how poor the performance was....and then discovered how poor they really were at IT services.
I noticed that the content continued to load for some time after landing on the page.
Broadbandspeedchecker.co.uk clocks my download speed at 44.95 Mb/s, not bad, although the latency from Maidenhead seems high at 168ms RTT. But the page from the Daily Mail took 47.42 seconds to get to the onload event then continued downloading stuff for a further 42 seconds: 1 minute and 19 seconds to download a single page?
There was only 1.4Mb of data in total, but split across no less than 318 requests across 68 domains, including 12 404s from *.dailymail.co.uk, erk!
But digging further I found that the site did not just perform badly – it's probably illegal.
In addition to (what appears to be) the usual 4 Google Analytics cookies, my browser also acquired session cookies from .thisismoney.co.uk, .rubiconproject.com, b3-uk.mookie1.com (x2), .crwdcntrl.net (x2) and.......129 cookies with future expiry dates.
(a full list appears below)
For the benefit of any readers outside the European Union, member countries must all implement a set of LAWS (not rules, or guidelines) regarding the use of any data stored on a computer, including cookies. In the UK, these are described by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011, which websites were required to implement in 2012.
Did the Daily Mail inform me that it was going to store these cookies?
Did the Daily Mail ask for my consent to store these cookies?
Did the Daily Mail provide any information about cookies on the page?
Yes, in teeny-weeny text – the very last visible element on the page.
Did the Daily Mail offer me a chance to opt-out of accepting the cookies?
Is this a world record?
In the absence of any means to tell the Daily Mail I don't want their cookies via their website, I thought I would use the method built into my browser (although the cookie law does require that I should not have to jump through these hoops for compliance). So I enabled the do-not-track feature in Firefox deleted the cookies and cache, hit the reload button, waited a further 44 seconds (my ISP has transparent caching).....
Can you guess what happenned next?
All the cookies came back again.
Do you know of a worse site than this for dumping cookies? Add a comment and a link to your analysis and I'll publish it.